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26 Feb 2010

Arbitron’s Urban Study

Listed under: Blog > News

ARBITRON LOOKS AT ETHNIC RADIO February 25, 2010: Arbitron releases the "Black Radio Today 2009" and "Hispanic Radio Today 2009" studies, with both reports featuring PPM data for the first time. "Ethnic-formatted stations reach millions of listeners every day," Arbitron EVP Alton Adams said. "These studies show the strength of radio as a media companion to ethnic ...

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12 Jan 2010

Arbitron CEO out over PPM Hearing Comments

Listed under: Blog

Exactly a year after taking the post, Michael Skarzynski abruptly resigned Monday as President and CEO of Arbitron. His exit came as the company announced that the Media Rating Council (MRC) had denied accreditation to Portable People Meter (PPM) ratings in all but one additional market. But that was apparently not the reason for his ...

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