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03 Mar 2010

TV ONE: Now in 50 Million Homes

Listed under: Blog

TV One marks sixth year by passing the 50 million households benchmark

(March 1, 2010) TV One, has surpassed the 50-million household subscriber mark, according to the March 2010 Nielsen universe estimates. The six-year-old entertainment and lifestyle network for African American adults, is now available in more than 50.1 million U.S. households, according to the the latest estimates.

Recent TV One launches include Cox Communications in Phoenix and Tucson, AZ; Bright House Networks in Bakersfield, CA; Insight in Lexington, Covington, and Bowling Green, KY and Evansville, IN; Time Warner Cable in Syracuse and Green Bay, WI; Mediacom in Valdosta and Columbus, GA; St. Croix Cablevision and Innovative Cable in the U.S. Virgin Islands; Metrocast in St. Mary’s, MD; Suddenlink Communications in Ruston, LA; and TV Maxx in Houston, TX.

“At a time when distributors are extremely selective about launching linear networks, we applaud our distribution partners for recognizing the quality and value in TV One and its programming,” said TV One President and CEO Johnathan Rodgers. “We are particularly pleased that distributors are recognizing the value of diversifying their lineups and adding TV One beyond the markets that have a traditionally high percentage of African American households.”

“We’ve been successful expanding into new markets because with TV One, we not only offer quality content, we also provide customized local marketing programs to connect the extremely valuable African American adult consumer and our distribution partners,” added Michelle Rice, executive vice president of affiliate sales and marketing. “Our non-linear content, such as VOD and broadband content, as well as our TV One High Def channel, allows distributors to market new digital products and create value among this audience.”

Source: Target Market News