Industry Ears

"A New Generation Think Tank Dedicated to Promoting Justice in media"

WHO ARE WE

A consortium of entertainment and broadcast industry professionals with more than 60 years of experience dedicated to revealing truth and promoting justice in media.

icon

A CALL TO CONSCIOUSNESS

"Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think."

--Rev. Martin Luther King, Jr.

icon

Media watch...


Understanding the impact of media images.

Corporate media rarely thinks about our children.

icon

Industry Ears Media Watch Dog


Control Your Media!

icon
01 Feb 2010

BET Telethon for Haiti airs Friday

Listed under: Blog

BET Networks will present celebrity concert and telethon for Haitian relief on Feb. 5

(January 28, 2010) BET Networks, a division of Viacom will present a nationally televised concert and celebrity telethon aimed at several organizations providing immediate relief in Haiti, including Yele Haiti, CARE, Project Medishare and Children’s Safe Drinking Water.

The two hour telecast concert entitled, “SOS Saving OurSelves – Help for Haiti,” will be hosted by Queen Latifah, Sean “Diddy” Combs and Pharrell and held at the AmericanAirlines Arena in Miami, Florida in partnership with Procter & Gamble and Pepsi. The program will be aired on BET and Centric, as well as MTV Networks’ MTV and VH1 on Friday, February 5, 2010 at 8:00 p.m. ET/5:00 p.m. PT. It will also be streamed live on www.bet.com for desktop and mobile viewers. Proceeds from the broadcast will go directly to each of the charitable organizations.

“Words fail to describe the sadness we feel for our brothers and sisters in Haiti,” said Debra Lee, Chairman and CEO of BET Networks. “There is so much work to do, so we must keep the focus on Haiti and we must continue to give. This telethon will give everyone another opportunity to make a difference through the efforts of these amazing organizations that are working hard to rebuild Haiti.”

“Words cannot express how I felt watching the catastrophic events unfold in Haiti. I believe it is our duty to come together and help our brothers and sisters in Haiti, especially now, in their greatest hour of need. I have joined forces with Queen Latifah, Pharrell, BET and several of the biggest names in music today to raise funds for the Haiti Relief efforts. Together we can make a difference,” states Sean “Diddy” Combs, event host.

“The devastation that has occurred in Haiti has broken my heart. My hope is that we can raise enough money to sustain a few of the relief organizations for quite some time as there is a lot of work to be done over there,” said Pharrell Williams. “The goal is not only to bring immediate relief to Haiti but to also rebuild the country and help the country move forward.”

“P&G and our non-profit Children’s Safe Drinking Water Program are proud to partner with Queen Latifah, Sean “Diddy” Combs, Pharrell, and BET to support Haiti,” said Greg Allgood, Director of the P&G not-for-profit Children’s Safe Drinking Water Program. “Having recently returned from Haiti, I can tell you that Haitians are working hard to recover and rebuild their country – they want and need our support to respond to this tragedy.”

“We have all been profoundly affected by the suffering in Haiti, while being moved by the faith and optimism of the Haitian people,” said Frank Cooper, Chief Consumer Engagement Officer, PepsiCo Americas Beverages. “Now is the time for action, for raising awareness and inspiring people to give to Haiti. We’re honored to join Queen Latifah, Sean “Diddy” Combs, Pharrell, and BET in support of this special event.”

In addition to musical performances, the fundraising event will feature some of the biggest names in music and entertainment to answer the phones during the telethon. The AmericanAirlines Arena was deemed the perfect spot for such an event as Miami has one of the largest Haitian populations in the United States.

In addition to supporting this telethon and the “HOPE FOR HAITI NOW” telethon last week, BET Networks has taken a coordinated multi-platform approach to inform viewers about what is happening in Haiti and provide information on how they can help. Go to www.bet.com for more information.

Tickets for the benefit concert are available for purchase at www.ticketmaster.com, the AmericanAirlines Arena ticket office (www.aaarena.com) or 1-800-745-3000 (toll free).

“SOS Saving Ourselves – Help for Haiti” is executive produced by Salli Frattini, in collaboration with Viacom’s BET Networks, Queen Latifah, Sean “Diddy” Combs and Pharrell. Ray Chew is the music director for this event.

Paul Porter
Industry Ears
Source : Target Market News